What is XXXX beer?
XXXX, pronounced four ex, is a brand of beer brewed in Brisbane, Queensland, since 1924 by the Castlemaine Perkins brewery. It is one of Queensland's best-known beers and is strongly linked with the state's identity.
The brewery is located in Milton, an inner suburb of Brisbane, and is famous for the large XXXX sign on its building. The brewery offers tours and has a bar.
The name XXXX is believed to come from an old brewing tradition of marking beer strength with Xs.
Queensland pride
XXXX is often associated with Queensland sport and outdoor culture. Its advertising has used humor and slogans focusing on Queensland life.
XXXX Gold, a mid-strength lager, is one of the best-selling beers in Australia. XXXX Bitter is the original full-strength beer.
The brewery is owned by Lion, part of the Japanese company Kirin. A popular joke claims that Queenslanders called it XXXX because they could not spell beer, a jibe often made by southerners.
The brewery's visitor center, known as the XXXX Alehouse, offers tastings and explains the history of brewing in Queensland, including how the beer is made and how the brand became a state icon.