What is Weet-Bix?
Weet-Bix is a whole-grain wheat breakfast cereal shaped into rectangular biscuits. First produced in Australia in the 1920s, it is one of Australia's best-selling cereals and is usually eaten with milk.
Weet-Bix was developed by Bennison Osborne in Sydney and later sold to Sanitarium Health Food Company, which still produces it. Sanitarium is owned by the Seventh-day Adventist Church.
The cereal is made from whole-grain wheat, with small amounts of sugar and salt. It is high in fiber.
How many do you have?
Weet-Bix's advertising often asks how many Weet-Bix Australians and New Zealanders eat, featuring sports stars. Many people eat two or more biscuits each morning.
Weet-Bix is popular in Australia and New Zealand, where it is also made. A similar cereal, called Weetabix, is sold in the United Kingdom and was developed from the same original idea.
Weet-Bix can be eaten with hot or cold milk, fruit and yogurt. Some people use it to make slices or desserts. Variations include Weet-Bix Bites and gluten-free versions.
Weet-Bix is also known for sponsoring junior triathlon events, which encourage children to stay active.