What is RaceCam?
RaceCam is a system of small cameras mounted on racing cars that sends live footage from inside the car to television viewers. It was developed in Australia for the Seven Network and first used at Bathurst in 1979.
Before RaceCam, viewers could only watch races from trackside cameras. The Australian system allowed audiences to see the driver's view, the steering wheel and the track ahead in real time, making broadcasts far more exciting.
The technology was developed by engineers working with Seven's sports coverage, and its first major use was at the Hardie-Ferodo 1000 at Mount Panorama, Bathurst.
Global influence
RaceCam technology spread to Formula One, IndyCar and other motorsports around the world, and in-car cameras are now standard in racing broadcasts.
RaceCam's success brought international recognition and awards for innovation in sports broadcasting, and the technology was later licensed for use overseas.
Australian broadcasters also pioneered other sports camera innovations, such as stump cameras in cricket. These ideas changed how sport is watched on television.
Did You Know?
Mount Panorama in Bathurst hosts the Bathurst 1000, Australia's most famous motor race.