What is Boost Juice?
Boost Juice is an Australian smoothie and juice bar chain founded by Janine Allis in Adelaide in 2000. It has grown into one of the country's best-known food brands, with stores across Australia and overseas.
Janine Allis was inspired by the juice bars she saw while traveling in the United States. She opened the first Boost Juice store on King William Road in Adelaide with the goal of making healthy food fun and accessible.
The chain's menu includes fruit smoothies, freshly squeezed juices and protein shakes. Popular drinks have names such as Mango Magic and Banana Buzz.
Expansion and Retail Zoo
Boost Juice grew rapidly through franchising, opening stores in shopping centers, train stations and university campuses. The brand expanded to many countries in Asia, Europe and South America.
Boost Juice is part of Retail Zoo, a company that also owns Salsa's Fresh Mex, Cibo Espresso and Betty's Burgers. In 2014, private equity firm Bain Capital bought a majority stake in Retail Zoo.
Janine Allis became one of Australia's most recognized entrepreneurs and appeared as an investor on the television show Shark Tank Australia. Boost Juice is also known for its loyalty program, the Vibe Club.
Did You Know?
Boost Juice stores are known for their bright colors and energetic atmosphere.