What is Bluey?
Bluey is an Australian animated children's television series about a Blue Heeler puppy named Bluey, her sister Bingo and their parents, Bandit and Chilli. Made in Brisbane, it premiered on ABC Kids in 2018.
The show was created by Joe Brumm and produced by Ludo Studio in Brisbane. Each episode, about seven minutes long, focuses on imaginative play between the children and their parents.
Bluey is praised for showing realistic family life, gentle humour and the value of play. Adults enjoy it as much as children, and many parents see themselves in Bandit and Chilli.
Global hit
Bluey became one of the most watched children's programs in the world through partnerships with the BBC and Disney. It has won an International Emmy Award.
Many scenes reflect real Brisbane places and Queensland life, from the family's Queenslander-style house to local parks and beaches, giving the show a distinctly Australian feel. The characters speak with Australian accents and use local words.
Episodes such as Sleepytime, set to music by Gustav Holst, and The Sign, a longer special released in 2024, are fan favourites and have moved many adult viewers to tears. Merchandise, books and live shows have made Bluey one of Australia's most successful cultural exports.
Did You Know?
A Bluey feature film is in development, and Bluey's World, an immersive attraction, opened in Brisbane in 2024.