What is Big W?
Big W is an Australian discount department store chain owned by Woolworths Group. It sells clothing, toys, homewares, electronics, books and other general merchandise in stores across Australia.
Big W has been part of Woolworths for decades, serving as the group's discount department store business alongside its supermarkets.
The chain has stores in suburban shopping centers and regional towns across all states and territories. It competes with Kmart and Target for budget-conscious shoppers.
Challenges and change
Big W has faced tough competition, especially from Kmart and online retailers. In recent years, Woolworths closed some underperforming Big W stores and worked to improve its product range and pricing.
The chain is known for its toy sales and back to school promotions. Its book department is also significant, and Big W has been one of the largest sellers of books in Australia.
Big W sells many products under its own brands while also stocking well-known names. Online shopping and click and collect services have become more important for the business.
Did You Know?
Big W stores often anchor shopping centers in regional towns.