What are showbags?
Showbags are bags of themed products, toys and sweets sold at agricultural shows across Australia, such as the Sydney Royal Easter Show and the Ekka in Brisbane. They are a much-loved part of the show experience.
Showbags began as sample bags given out by companies to promote their products. Over time they became commercial items sold for a fee, often featuring popular brands, characters and confectionery.
Today, a large show may sell hundreds of different showbags. Many are themed around children's television characters, sports teams, chocolate brands or novelty items, while others focus on adult interests.
Showbag Pavilion
At major shows, showbags are sold in large pavilions or dedicated halls, where visitors can browse displays of contents and prices. Shows often publish showbag guides before opening so families can plan purchases.
Prices vary widely, from a few dollars to more than $30 for premium bags. Some people criticize showbags as expensive, but many families see them as a treat and part of tradition.
Showbags are especially associated with the Royal Easter Show in Sydney, the Royal Melbourne Show and the Ekka in Brisbane. The Bertie Beetle chocolate showbag is one of the most famous.
Did You Know?
Shows sometimes limit how many showbags a person can buy to manage crowds and stock.