What is the framing effect?

Choices change with how options are worded

Framing Effect Quiz: Gains, Losses and Risky Choices

This framing effect quiz explores why the same facts can lead to different decisions depending on how they are described. Play 10 interactive questions on Tversky and Kahneman, the disease problem, lives saved versus lives lost, risk in gains and losses, prospect theory, loss aversion, food labels and medical choices.

Start Framing Effect Quiz

🎯 Daily Trivia Challenge • 🧠 10 Questions • ⏱️ 150 Seconds

Question 1 / 10 Time: 150s

Define
What is the framing effect?
Who
Which researchers made the framing effect famous in 1981?
Problem
What famous problem did they use?
Saved
When options mention lives saved, people tend to choose what?
Lost
When options mention lives lost, people tend to choose what?
Theory
Which theory explains these patterns?
Loss
What is loss aversion?
Label
Which food label usually sounds healthier?
Surgery
Which framing makes surgery sound more attractive?
Nobel
Who won a Nobel Prize partly for this work in 2002?

Explanations: answer key for all 10 questions

Q1: What is the framing effect?
Answer: Choices change with how options are worded
The facts stay the same.
Q2: Which researchers made the framing effect famous in 1981?
Answer: Amos Tversky and Daniel Kahneman
They studied decision-making.
Q3: What famous problem did they use?
Answer: A disease threatening 600 people
Programs saved or lost lives.
Q4: When options mention lives saved, people tend to choose what?
Answer: The sure option
They avoid risk in gains.
Q5: When options mention lives lost, people tend to choose what?
Answer: The risky option
They gamble to avoid losses.
Q6: Which theory explains these patterns?
Answer: Prospect theory
It was published in 1979.
Q7: What is loss aversion?
Answer: Losses feel worse than equal gains feel good
It shapes many choices.
Q8: Which food label usually sounds healthier?
Answer: 90 percent fat-free
They describe the same food.
Q9: Which framing makes surgery sound more attractive?
Answer: 90 percent survival
Doctors are affected too.
Q10: Who won a Nobel Prize partly for this work in 2002?
Answer: Daniel Kahneman
Tversky had died in 1996.

Framing Effect Quiz – Gains, Losses and Risky Choices

The framing effect describes how people make different choices when the same facts are worded differently. Amos Tversky and Daniel Kahneman made it famous in 1981 with a problem about a disease threatening 600 people.

When programs were described in terms of lives saved, most people chose the sure option. When the same programs were described in terms of lives lost, most chose the risky one.

Prospect theory and loss aversion help explain this: losses feel worse than equal gains feel good. Framing affects food labels like 90 percent fat-free and even medical choices, and Kahneman won a Nobel Prize in 2002.

What This Quiz Teaches

Psychology fans will enjoy these questions.

What framing is
Who studied it
How gains and losses differ
Which theory explains it
Where it appears in life

Did You Know?

Marketers often frame prices as discounts.
Opt-out rules can raise organ donation rates.
Experts are not immune to framing.
Reframing a problem can help people decide more calmly.
Kahneman wrote the bestseller Thinking, Fast and Slow.