Brand Logos Quiz: Name the Brand From Its Logo

This brand logos quiz describes famous logos in words and asks you to name the brand, from Apple's bitten apple and the Nike swoosh to the logos of Lamborghini, Audi, Microsoft, Twitter, Mercedes-Benz, Shell, Alfa Romeo and Toyota. Ten questions, 90 seconds.

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🎯 Daily Trivia Challenge • 🧠 10 Questions • ⏱️ 90 Seconds

Question 1 / 10 Time: 90s

Tech
Which brand's logo is an apple with a bite taken out of it?
Sportswear
Which sportswear brand's logo is known as the Swoosh?
Cars
Which carmaker's logo shows a charging bull?
Cars
Which car brand's logo is four interlocking rings?
Tech
Which tech company's logo is made of four colored squares?
Social Media
Which social network used a small blue bird as its logo before rebranding as X in 2023?
Cars
Which carmaker's logo is a three-pointed star inside a circle?
Energy
What object is shown in the logo of the energy company Shell?
Cars
Which Italian car brand's logo includes a serpent swallowing a person?
Cars
How many ovals make up Toyota's logo?

Explanations: answer key for all 10 questions

Q1: Which brand's logo is an apple with a bite taken out of it?
Answer: Apple
Designer Rob Janoff created the bitten apple in 1977, replacing an earlier drawing of Isaac Newton under a tree. The bite helped show it was an apple, not a cherry.
Q2: Which sportswear brand's logo is known as the Swoosh?
Answer: Nike
Graphic design student Carolyn Davidson created the Swoosh in 1971 and was paid 35 dollars. It represents the wing of Nike, the Greek goddess of victory.
Q3: Which carmaker's logo shows a charging bull?
Answer: Lamborghini
Founder Ferruccio Lamborghini was born under the sign of Taurus and loved bullfighting. Many Lamborghini models are named after famous fighting bulls.
Q4: Which car brand's logo is four interlocking rings?
Answer: Audi
The four rings stand for the four companies that merged in 1932 to form Auto Union: Audi, DKW, Horch and Wanderer.
Q5: Which tech company's logo is made of four colored squares?
Answer: Microsoft
Microsoft's red, green, blue and yellow squares were introduced in 2012. They echo the shape of the Windows logo.
Q6: Which social network used a small blue bird as its logo before rebranding as X in 2023?
Answer: Twitter
Twitter's bird was nicknamed Larry, after basketball star Larry Bird. Bluesky uses a butterfly, and Telegram a paper plane.
Q7: Which carmaker's logo is a three-pointed star inside a circle?
Answer: Mercedes-Benz
The three points are often said to stand for engines on land, at sea and in the air. The star has been used by the company since the early 1900s.
Q8: What object is shown in the logo of the energy company Shell?
Answer: A scallop shell
The company began as a London business that sold antiques and seashells before moving into oil transport. The red and yellow colors were added in 1915.
Q9: Which Italian car brand's logo includes a serpent swallowing a person?
Answer: Alfa Romeo
The serpent, called the biscione, was the emblem of the Visconti family of Milan, and the red cross is the city's symbol. Maserati's logo is a trident.
Q10: How many ovals make up Toyota's logo?
Answer: Three
Toyota's three-oval logo was introduced in 1989. Two inner ovals form a T, and the design is said to represent the heart of the customer and the heart of the product.

Brand Logos Quiz – Symbols We See Every Day

A good logo can be recognized in an instant, often from across a street or in the corner of a screen. Companies spend years and large budgets designing logos that are simple, memorable and easy to reproduce in any size. Many of the most famous ones are so familiar that we hardly notice them anymore, which is what makes a logo quiz harder than it looks.

This quiz describes the logos in words instead of showing images, so you have to picture them in your mind. Some are about shapes, like Audi's four rings or Toyota's three ovals. Others feature animals or objects, such as Lamborghini's bull, Twitter's former bird or the shell of the energy company that shares its name.

Behind almost every logo is a story. The Nike Swoosh was designed by a student for 35 dollars, Apple's bite was added so the fruit would not look like a cherry and Alfa Romeo's serpent comes from the coat of arms of a medieval Milanese family. Learning those stories makes everyday symbols more interesting.

Logos also change over time. Companies simplify their designs to work on phone screens and app icons, and some rebrand completely, as Twitter did when it became X in 2023.

This quiz tests how well you know the symbols you see every day.

What This Quiz Teaches

This quiz suits design fans, marketing students and anyone who notices the details around them.

The stories behind the Apple and Nike logos
What Audi's four rings and Toyota's three ovals mean
Why Lamborghini chose a bull
What Mercedes-Benz's star represents
How Shell and Alfa Romeo got their symbols
How logos change when companies rebrand

Quick Facts About Logos

The FedEx logo hides an arrow between the E and the x.
Amazon's logo has an arrow pointing from a to z, suggesting it sells everything from A to Z.
The Coca-Cola script logo was written by the company's bookkeeper, Frank Mason Robinson.
BMW's blue and white roundel reflects the colors of the Bavarian flag.
The Olympic rings are among the most recognized symbols in the world.
Many brands use red because it is linked to energy and appetite.